Tesla almost went bankrupt twice. Yes, they pulled through.
Musk is an absolute dictator and brilliant with managing technology. His companies he's been the ruler and he's had all the power.
Twitter is a people/social business. Musk is terrible at socialising and interacting with people, but brilliant at manipulating them. You can't manipulate users, they are not under Musk's control. But you can trick them in the short run.
Will be interesting to see if Musk can restrain himself long enough to keep Twitter alive. His bullying wears off.
Think about what's just happened to another bully, Trump. His antics have worn out. He just announced his run for president, and nobody cared.
I expect the same is happening to Musk, people are caring less.